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Interview coaching · marked by a real hiring panel

You're a strong engineer.
Your answers just don't prove it yet.

↑ that's the whole game.

1:1 coaching that treats your interview answers like a code review. Line-by-line feedback from someone who's sat on hiring panels at FAANG and scale-ups for 15 years: what's strong, what's vague, and what to cut. Sometimes the fix is a single line. Sometimes it's a full rewrite. Either way, your impact stops getting buried.

// the same answer, before & after

Here's what a review actually looks like.

QUESTION /  "Tell me about a time you handled conflict on your team."
BEHAVIOURAL · L5

Honestly, I'm a really good team player and I always try to keep everyone happy. We had some disagreements about the tech stack, but I helped sort it out and in the end it all worked out and we shipped.

VERDICT Generic. No specifics, no ownership, no impact.
SCORE
4/10
cliché. show,
don't tell.
vague. what
actually happened?
HOW? what did
you personally do?

Two senior engineers were blocked for a week on Postgres vs Dynamo for our events pipeline. I ran a half-day spike on both , wrote up the tradeoffs against our real read/write patterns, and proposed we benchmark on production-shaped data. We shipped two weeks early . I turned the doc into our team's default decision template .

VERDICT Specific. Owned. Measurable. This is a hire.
SCORE
9/10
concrete action ✓
measurable
impact ✓
ownership +
scale ✓
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Engineers I've coached now build at
// three ways to get marked up

Pick the review your interview needs.

REVIEW 01

Behavioural Review

Line-by-line on your core stories: ownership, conflict, ambiguity, impact. I rebuild the three or four examples you'll actually be asked about until they land as senior.

STAR · impact framing · seniority signals
RE-WRITE
REVIEW 02

Live Mock + Scorecard

A realistic interview under pressure, scored exactly like a real panel scores you: structure, depth, clarity, missed signals. You leave with the filled-in scorecard.

real pressure · panel rubric · replay notes
SCORED
REVIEW 03

Strategy Session

Hiring manager, system design, coding and AI-assisted rounds: what each stage is really testing, how it's scored, and a clear plan to walk in prepared. Not a bootcamp. A map.

format map · rubric insight · game plan
PLAN
// the rate

One rate. No packages. No lock-in.

per session · 60 minutes
$175 USD
+ free 15-min intro call
Book a free intro call
PAY AS YOU GO
what you get
Full 60-minute 1:1 session
Behavioural coaching, live mock, or strategy. Your call.
Written notes and follow-up feedback after every session
Book one session or as many as you need. No contract.
Free 15-minute intro call before you commit to anything
no homework.
just show up ready to work.
Sound familiar?
Tick the ones that sting →
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Book a free intro call
Stephen Ashbee
Stephen Ashbee
15 yrs on the panel
// the coach

I'm Stephen. I've spent 15 years scoring answers like yours.

A Manchester-based tech recruiter who's hired software engineers across Europe, the US and Canada, including big-tech, FAANG-level environments and fast-growing SaaS scale-ups.

I've designed the interview plans, the evaluation rubrics, and the interviewer training. So I'm not guessing at what a good answer sounds like. I'm telling you what the people on the other side of the table are actually scoring.

Designed the rubrics Trained the panels FAANG → scale-ups
// notes back from the candidates

"Behavioural rounds were always where I lost points, and I could never work out why. Stephen read my main story in five minutes and showed me exactly what was missing. Reworked it with him and got the offer at Stripe two weeks later."

Rahul M. · Senior Software Engineer

"I was going for Staff and kept landing Senior. Stephen showed me the gap in how I was framing scope. One session and it finally clicked. Had an offer from an AI fintech a few weeks later."

Anya T. · Staff Engineer

"Six years of interviewing and the feedback was always the same: nothing at all, generic prep from a recruiter, or worse, being told what I wanted to hear. Stephen was brutal. It was exactly what I needed."

Daniel K. · Software Engineer
// submit for review

Bring your worst answer. Leave with your best.

Book a free 15-minute intro call. I'll find the one thing holding your answers back, and you'll feel the difference in the first ten minutes.

Book a free intro call
no homework.
just clarity.